An ed-tech startup with innovative learning platforms wanted to increase its online presence to boost user sign-ups. They planned to execute a digital marketing campaign targeting educators and students to foster engagement and course completion.

The startup struggled to establish a strong online presence in the competitive ed-tech space, with low user sign-ups and engagement on their educational platform. The challenge was to cut through the noise of competitors and reach their target audience of educators and learners effectively.

A comprehensive digital marketing strategy was developed, focusing on strategic outreach, engaging educational content, and partnerships with ed-tech platforms to increase visibility and credibility.